impulse buying behavior

基本解釋

Impulse buying behavior in the field of consumer behavior plays an important role.
沖動(dòng)性購(gòu)買(mǎi)行爲(wèi)在消費(fèi)者行爲(wèi)研究領(lǐng)域中佔(zhàn)有重要地位。
With increasing proportion of impulse buying in the consumers'purchase behavior, the research of impulse buying has become more and more important.
隨著沖動(dòng)性購(gòu)買(mǎi)行爲(wèi)在消費(fèi)者購(gòu)買(mǎi)中的比例逐漸上陞，對(duì)沖動(dòng)性購(gòu)買(mǎi)的研究也變得瘉發(fā)重要。
In existing research works, scholars made wide range of research on traditional market impulse buying behavior, while the network environment for impulse buying behavior is relatively untouched.
在已有的研究中，學(xué)者們針對(duì)傳統(tǒng)市場(chǎng)環(huán)境沖動(dòng)性購(gòu)買(mǎi)行爲(wèi)進(jìn)行了廣泛研究，而針對(duì)網(wǎng)絡(luò)環(huán)境下消費(fèi)者沖動(dòng)性購(gòu)買(mǎi)行爲(wèi)的研究則相對(duì)較少。