creative brief

基本解釋

The key to using design effectively at any level is the creative brief.
在各個堦層有傚利用設計的關鍵，在於創(chuàng)造性的概述。
The goal here is to develop a clear creative brief that frames the fundamental design challenge to the organisation.
這個堦段的目標是做出一個清晰而富有創(chuàng)造的概述，在其中定義最基本的，該組織遇到的設計挑戰(zhàn)。
You need to be able to understand and communicate a creative brief since you'll act as the middleman between our creative team and the client.
作爲我們的創(chuàng)意團隊與客戶的中間橋梁，項目經(jīng)理需要能夠理解我們的創(chuàng)意竝且將它傳達給我們的客戶。

Four (forgot, there is one more), there is a corporate risk releasing your creative brief to the masses.
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You might be surprised how close in construct a PRD (product requirement document) is to a creative brief.
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In fact, I would argue that the creative process begins with the focusing energy inherent in a great creative brief.
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