Journalists are pitched constantly on social media and flooded with countless press releases. In this hyper-competitive landscape, companies need professional public relations support to stand out. We combine the best aspects of PR and inbound marketing to increase both immediate brand awareness and credibility as well as long-term organic search initiatives that direct prospects to your website.
Dots & Lines helps you tell your story at industry events. Our marketing plan and corresponding content calendars include pre- and post-event email marketing creation, testing and scheduling as well as coverage via social media of industry or company events.
The way companies market their products and services has been transformed by the Internet. Customer-centric corporations use marketing to educate and influence buyers, meaning marketers must be increasingly well-versed in using sophisticated tools to automate and personalize campaigns.
At Dots & Lines we help our clients excel in this environment with the following consulting services:
With the proper online presence, you can attract the right visitors, generate better-qualified leads and grow your business one conversion at a time.
Ask us about the following services:
Making a positive, lasting impression in front of a TV camera or on stage before a large audience takes skill. Represent your company well and develop or improve your own brand.
Our trainers work with clients in the following areas:
Perception is everything and most prospects won’t move past a bad first impression.
We conduct brand workshops to match the company vision and identity with its branding and messaging.
We shape your company’s tone of voice for consistency and personality.
Our consultants work with clients to perform a strategic analysis of current marketing and sales materials and align messaging for impactful, on brand collateral.