The Aim:
To create and promote a co-branded white paper that helped independent consultancy Nina & Pinta and travel management company GlobalStar target small and medium-sized enterprises (SMEs), demonstrate thought leadership and generate leads.
What We Did:
Dots & Lines produced, distributed and processed a global market survey to serve as the basis for the white paper, securing participants via a five-week campaign using organic and paid promotion on LinkedIn, Facebook and Twitter. We collaborated with members of the Nina & Pinta and GlobalStar teams to outline the white paper, overseeing content production, design and promotion of the final product.
Outcome:
- Read the Executive Summary
- Download the white paper
- Press Coverage:
- SMEs are benefiting from multinational travel programmes – BTN Europe
- SMEs take travel programmes global – The Business Travel Magazine
- SMEs Managing More Multinationally – Business Travel News
