Addition of Berteloot Strengthens Company Offerings and Broadens Its Reach to Better Serve Clients
ATLANTA – October 4, 2018 – Marketing and business travel industry expert Stan Berteloot will join boutique marketing and communications consultancy Dots & Lines as a consultant, effective immediately.
Berteloot brings over 25 years of marketing, communication, and business development experience to the Dots & Lines team, along with a passion for driving growth and creating compelling stories for clients in challenging B2B environments.
“Stan comes to us with a wealth of cross-cultural marketing expertise,” said Katharine Williams, President of Dots & Lines. “He thinks in terms of KPI and ROI, bringing an executive level, analytics-focused perspective to our team. We are very excited to have him on board and look forward to helping current and future clients grow their business with the joint offerings we are able to provide.”
Berteloot will continue to serve as Fractional CMO for VisaHQ, the leading passport and visa online application platform, in his role with Dots & Lines. Prior to VisaHQ, Berteloot led the marketing efforts for KDS, a leading cloud-based B2B travel & expense management solution, now part of American Express Global Business Travel. He has also served as ACTE EMEA Director and is a founding member of GBTA France. Stan graduated with a BA in Journalism from The University of Maryland
“The travel industry is a fascinating vertical for marketers,” said Stan Berteloot. “Although it increasingly depends on digital platforms for its distribution, it is one of the few markets that delivers face-to-face, intimate experiences. As part of the Dots & Lines team, I am excited to deliver the full range of marketing services companies in our industry need to succeed.
About Dots & Lines
Dots & Lines LLC is an independent marketing consultancy that provides services including marketing strategy, public relations, brand management, and event marketing, among others, to clients. The company is part of the recently announced global network, The Nina & Pinta Group, comprised of Dots & Lines, Nina & Pinta, a strategic consulting and training company specializing in travel procurement, sales effectiveness, operations, and technology solutions, and Topaz International, the global leader in corporate travel audits. For more information about Dots & Lines and its services, visit DotsandLinesConsulting.com.