Dots and Lines Consultant Stan Berteloot to Advise Princeton University Entrepreneurs

Stan Berteloot, Consultant at Dots & Lines, was recently selected to advise the 2019 eLab Cohort at Princeton University, an accelerator program that provides students with the tools and resources they need to develop and launch their startup ventures.

“I am humbled to have the chance to work with such a creative and dynamic group of young entrepreneurs,” said Berteloot. “Advising students whose origins are as diverse as their startup ideas is a pure intellectual joy.”

Especially notable among the projects Berteloot is advising are:

  • Invictis Technologies, a portable automatic intravenous injection device that allows quick and reliable intravenous access for anyone at any time, in any place.
  • Uproot, a financial solution giving military families the ability to create wealth through homeownership by turning every duty station into an investment for their long-term financial security.
  • Reclaim Energy, a turbine system that utilizes the energy of outflowing water from the industries that consistently waste the most water: wastewater treatment plants, paper mills, and aquariums.

“In a sense, these young entrepreneurs aren’t too different from our Dots and Lines clients,” said Berteloot. “They are passionate about their products, but their primary area of expertise may not be in the marketing and communications space. That’s where I can help, by lending my expertise to build upon their business models, recurring revenue, operating costs, and cost of acquisition projections with a go to market strategy, including market segmentation.”

Berteloot also advises the student entrepreneurs to start building their online community early and to implement a basic lead acquisition solution and a customer relationship management (CRM) tool.

“Marketing and sales are too often an afterthought when you are focused on launching your product,” said Berteloot. “It can, however, be challenging to grow your business and increase sales without a well-defined marketing and communications strategy.”

For more information about the eLab and the 2019 Cohort visit

About Dots & Lines

Dots & Lines LLC is an independent marketing consultancy that provides services including marketing strategy, public relations, brand management, and event marketing, among others, to clients. The company is part of the recently announced global network, The Nina & Pinta Group, comprised of Dots & Lines, Nina & Pinta, a strategic consulting and training company specializing in travel procurement, sales effectiveness, operations, and technology solutions, and Topaz International, the global leader in corporate travel audits. For more information about Dots & Lines and its services, visit